Lesson notes

Lesson notes.

Conventions of a film trailer:

-       No spoilers (a draw for the audience but not enough to ruin the plot as there would be no reason to see the film.)

-       Strong thematic music

-       Appropriate editing pace

-       Montage editing

-       Presentation of the main actors

Conventions of music video:

-       Cuts on the beat

-       Narrative

-       Abstract

-       Lip sync

-       Appropriate props

What makes a bad product?

-       Crappy editing

-       Unneeded shaky cam

-       Out of beat editing

-       Crap lip syncing

L:  language is relating to the not just the lyrics but also the mise en scene, making the narrative and message clear to the audience. Very similar to Representation.

I:  Institution; who made it and why? What they stand for and what it was made for, links to ideology.

I:  Ideology, what are the values and beliefs of the artist conveyed to the audience. If a music video is created by similar individuals then their ideology will be similar.

A:  Audience, genre. Who is this product aimed to and how is it done? Why will it not work for another audience?

R:  Representation. How is the artist portrayed, are they giving across the same message and their music or their institution eg is it about the artist or the man who makes it.

Four key elements:

Cinematography; what camera angles are used, why? What message does it get across?

Editing; what does the editing say? Is it in time with the music and what does it say about the narrative.

Sound; Sound breaks for narrative or continuous non diegetic sound?

Mise en scene; What does this say about the product? Does it fit the genre and still convey the appropriate message?